Michael Macaluso Graphic Designer

Project Summary:

Bait King is an environmentally conscious company that breeds bait fish for both private and commercial fisherman. Keeping this in mind, I created an identity system with a friendly, easy-to-recognize mark and incorporated a color scheme that communicates a clean, fresh and environmentally friendly image.

I wanted to create a stationery set that was as simple and effective as possible. The layouts maximize negative space to help reduce the amount of ink used in printing. All stationery materials are also printed on recycled paper.