Michael Macaluso Graphic Designer

Project Summary:

Ériu Communications is an Ireland-based public relations, public affairs, digital marketing and communications company primarily dedicated to servicing the needs of organizations who conduct their business through the medium of the Irish language.

The mark is meant to bring a modern spirit to an ancient word (Ériu is the older Irish form of the word "Ireland"). The palette of multiple green hues hints at the company's Irish identity and the dynamic angles of color seen throughout the brand are inspired by geometric columnar basalt formations found on the coastline of Ireland.