Located in the heart of Southeast Portland, Grand Central Bowling features twelve modern lanes with cozy couches, computerized scoring, and giant HD projection screens. They also have a state-of-the-art game room and a sit-down restaurant with a full bar. This mix of features makes for a fairly unique entertainment destination within the Portland market. The logo needed to strike a balance between "casual" and "clean."
I chose a classic combination of sans-serif and script typefaces for the typographic treatment, and crowned the whole thing with a custom-illustrated icon of toppling bowling pins. Combining the logo with wood textures and bright red accent colors brings the brand together in a casual and clean manner.